June 22nd, 2010 | Posted by: The Mom Entrepreneur |
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I was recently contacted by a mom entrepreneur who is a resident of the Gulf Coast. Her 8-year old daughter wanted to do something to help create awareness about the affects of the oil spill, so they created a Web site where people can tell their stories.
They are also trying to raise money via Google ads. The Web site has just been posted and they asked if I could help spread the word.
Please visit www.gulfoilspillstories.com for more information.
Kudos to this 8-year old for her creative idea!
June 14th, 2010 | Posted by: The Mom Entrepreneur |
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Yvonne’s Invitations & Favors is a Long Island home-based online wedding invitations and favors company, fulfilling orders nationwide.
Shirley Yvonne Vitelli, the company’s founder, operates a unique online business model, offering “red-carpet personalized service” that impresses even the most demanding brides. The company’s customized, friendly service takes the fear out of ordering invitations online. Yvonne helps clients every step of the way, with flexible phone appointments to answer questions and provide support. They provide free instant online proofs and can print and ship the same day on most orders.
Their best selling products are invitations, followed by favors and accessories. Their most popular themes include beach/destination, hearts, autumn/fall and fairy-tale weddings.
Shirley started the company as a hobby, and says it’s been tremendously fulfilling to nurture and expand her business. According to Shirley, self-fulfillment leads to happiness, and happiness is the key to healthy relationships and a happy home.
To maintain a healthy work-life balance, Shirley regularly schedules quality time with her two young
children. During family time, Shirley makes it “completely about them,” putting away her laptop and work projects. And when she works with clients, she focuses on them exclusively. A night owl, Shirley works mostly in the evening after her children are sleeping. That way, she can tap into her creativity, uninterrupted.
Shirley’s biggest challenge is being a “one-woman show.” She’s not only the head of the company, but also the accountant, publicist, sales rep, etc. Like many mom entrepreneurs, her resources are limited, and she has found huge value in networking. By securing key partnerships, especially with other vendors, she increases referrals, advice and bartering opportunities.
Shirley’s strong retail background includes Hallmark, Victoria’s Secret, Bloomingdale’s, Elizabeth Arden and Bed Bath and Beyond. She has “worn many hats” in the retail industry, including store manger, retail trainer, corporate buyer and recruiter.
Shirley credits her mom with being her biggest source of inspiration. A successful career woman herself, Shirley’s mom demonstrated how to juggle career and family and maintain a healthy work-life balance. While her family is supportive of her business endeavors, Shirley’s biggest supporter is her husband, who also happens to be a hands-on dad. She values the partnership they share and truly feels blessed to have a husband like hers.
Shirley’s advice to other mom entrepreneurs: when you start to feel guilty about not spending “enough” time with family or at work, remember that quality is more important than quantity. When you’re with your kids, focus exclusively on them and when you’re at work, concentrate on the task at hand.
For more information, visit www.invitationsbyyvonne.com.
June 8th, 2010 | Posted by: The Mom Entrepreneur |
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When Christine Cook had her first baby 14 years ago, she felt lonely and isolated but had limited time to meet people. She was looking for friends on the playground and other kid-friendly spots, but wasn’t making “true blue” connections with anyone. For 13 years, she had an idea brewing – bring parents together to form real, lasting friendships – and now she’s launched TrueBlueMatch.com, a free online site that helps people make new friends.
The reaction to TrueBlueMatch has been overwhelmingly positive. A lot of people – especially parents of young children – are interested in making new friends to meet at the park or for coffee, but are having trouble starting new friendships. This new site makes it easy and efficient to meet new people. TrueBlueMatch is primarily geared towards mothers – both stay-at-home and working moms – but also has a special section for fathers.
Christine knew she had a great business concept, but the challenge was getting the idea out of her head and into action. After contemplating the idea for over a decade, she finally decided to launch the business before someone else did. After hearing a life coach on the radio, Christine was inspired to find her own life coach, who helped her clarify her idea and get direction for the business.
As a former teacher, Christine’s business background was very limited, so she networked to find the
right people to help launch her company. Knowing the importance of research, she found valuable statistics about the power of friendship and its importance to physical and mental health, and she’s used these statistics in her outreach to pediatricians’ offices and other marketing efforts.
Christine embraces social media and uses tools like Facebook and Twitter to promote her website. She has also gotten great exposure on blogs that target parents.
This busy New Hampshire-based mom entrepreneur, whose two sons are now 14 and 11, enjoys the juggle of running her new business and managing her family obligations. The key, she said, is to understand that not everything is going to get done – there will always be loose ends and demands on her time. She embraces her “big, full, exciting, rich life” and celebrates how busy she is. She regularly takes time for herself, usually hiking or biking to clear her mind and enjoy some fresh air.
TrueBlueMatch’s services are free. Finding a new “true blue” friend through the site: Priceless. For more information, visit www.truebluematch.com.
June 7th, 2010 | Posted by: The Mom Entrepreneur |
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What’s YOUR secret to turning social media friends and followers into clients and customers?
Have you been putting off marketing your business through social media? Are you frustrated and unsure about what the best choice is out there for establishing that all-important web presence? Do you just wish someone would help you find a simple solution?
My friend Christine Gallagher of Communicate Value is offering a new, f.r.e.e. tele-class on Wednesday, June 9 at 8pm EST called “Wild About WordPress: 7 Reasons Why it’s Now Super Simple to Create Your Own Customer and Client-Attracting Website—FAST, Without HEADACHES (affiliate link).
I personally recommend Christine. She is very knowledgeable about all things involving social media. She has offered several Webinars for The Mom Entrepreneur Support Group and she also created a 7-part How-to video series for us on How to Create a Page on Facebook.
This f.r.e.e. tele-class will be jam-packed with info as are all of her events.
Sign up here…> (affiliate link)
May 26th, 2010 | Posted by: The Mom Entrepreneur |
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Reach our community of 15,000 mom and women entrepreneurs
For statistics about our target market, click here…>
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ADVERTISING PACKAGE #2 – SILVER (only 4 packages available)
- 150 x 300 pixels button ad on The Mom Entrepreneur blog for 1 month
- 125 x 125 pixel button ad will run in the right hand column of 1 monthly newsletter under our Sponsorship section
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Cost: $60 – SALE $50
ADVERTISING PACKAGE #3 – BRONZE (only 8 packages available)
- 150 x 150 pixels button ad on The Mom Entrepreneur blog for 1 month
- 125 x 125 pixel button ad will run in the right hand column of 1 monthly newsletter under our Sponsorship section
- all artwork supplied by you (we can create for an additional fee)
Cost: $50 – SALE $45
Members of The Mom Entrepreneur Support Group receive an additional 50% off. Membership has its benefits, learn more…>
To purchase any of these ADVERTISING PACKAGES and see our additional offers, visit our Sponsorship & Advertising page.
May 24th, 2010 | Posted by: The Mom Entrepreneur |
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WHEN: May 26th, 1:30pm – 2:30pm EST
WHO: Moderator: Traci Bisson, The Mom Entrepreneur
Limited to 20 Participants
COST: Free for Premium Members, $25 for others
To learn more and register, click here…>
During this 60-minute interactive teleseminar 20 participants will have one minute each to introduce themselves and ask for one business referral from others attending this event. This teleseminar is modeled off of the traditional in-person events. This is the third event of its kind and the feedback has been very positive.
Recommended Listening: How to Create an Elevator Pitch Podcast - In order to get the most out of this networking event, it is recommended that you listen to this Podcast prior to the event.
Participants must prepare and submit to traci@themomentrepreneur.com a 250 character “elevator” pitch along with name, company, website, email address and phone number by 5pm EST on Tuesday, May 25th.
Everyone’s information will be collected and distributed to all participants prior to the event.
To learn more and register, click here…>
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