Your bio should outline your experience, credentials and anything else you feel is important for your target audience to be aware of. This is especially important when trying to establish your personal brand. Use this bio, tweaking as needed for the different social networking sites, on your blog, website and anywhere else your profile appears online.
The way you dress says a lot about who you are. Balance your individual style with clothing that will appeal to those you are trying to impress. Be aware of colors and how they influence people. For instance, research shows that a sales person who wears a dark blue suit during a meeting will have a higher closing rate.
Have you gone ego-surfing lately? Your online image is just as important as your printed image. Take time to Google your name. Hopefully all listings are positive references. If you find inaccurate or damaging information on a site, you have options for correcting it according to William Arruda and Kirsten Dixson, co-authors of Career Distinction: Stand Out by Building Your Brand
A great way to boost your image is through a network of opinion leaders, peers and other industry professionals. Consider this group of people your business “friends”. Keep them updated on news and events, and reach out to them at least once a quarter to say hello. This group also serves as a lead source. If they like and respect you, they will tell others about you and your company. This results in qualified referrals; people and companies who want to do business with you.
Publishing articles is a great way to boost your credibility. Start locally by identifying publications that influence your target market. Inquire as to their submission guidelines. Most local publications welcome educational and informative content from professionals in the community. After publishing several articles locally, expand your horizons to regional and national publications.
Yesterday, we discussed listing six character traits for defining your personal brand. After you have completed your list, break down each trait into a goal. From there, begin outlining in detail how you will achieve each goal. For instance, if one of your character traits is “accomplished”, you may decide you need to win an award to reach this goal. List awards you are qualified to compete for and devise a plan for winning them.
Yesterday, we discussed developing your image in the industry. Today let’s elaborate. Create a long-term plan that discusses your image building goals and how you plan to achieve them. List six character traits you would like your customers and/or target market to use when describing you. This is the beginning of building and defining your personal brand.
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